Power Play: The Beginning of the Endgame in Net Markets Michael Moriarty

ISBN: 9780471438809

Published: October 1st 2001

Hardcover

256 pages


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Power Play: The Beginning of the Endgame in Net Markets  by  Michael Moriarty

Power Play: The Beginning of the Endgame in Net Markets by Michael Moriarty
October 1st 2001 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 256 pages | ISBN: 9780471438809 | 10.47 Mb

From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business-to-business spaceIn this important book, a team of experts from the prestigious international consulting firm of A. T. Kearney offer powerfulMoreFrom the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business-to-business spaceIn this important book, a team of experts from the prestigious international consulting firm of A.

T. Kearney offer powerful insights and analysis of the business and financial opportunities opening up in the B2B landscape. Drawing upon A. T. Kearneys groundbreaking consulting work on B2B issues with top companies around the globe, they develop a framework for understanding the implications and competitive advantages of B2B now and in the years ahead.

And, with the help of real-life examples and case studies from Microsoft, Intuit, Nabisco, and other major U.S., European, and Asian players in the consumer, automotive, and high-tech industries, they outline proven strategies and tactics managers can use to enter and make the most of the B2B space.Michael Moriarty (Chicago, IL) has more than twenty-five years of industry and consulting experience, specializing in fast-moving consumer producrts and retail industries. He is the global leader of A.

T. Kearneys Consumer Industries practice.



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